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Moving along the arc: Changing your strategic focus from marketing to business development
19/11/2014
LexisNexis invites all law firm marketing and business development leaders—CMOs, CBDOs and other management—to a thought-provoking three-part webinar series featuring Doug Johnson, Managing Director of Catapult Growth Partners.

Looking for the ROI in Marketing? Trying to grow your firm in a tight economy? Eager to implement a proactive business development program but unsure how to proceed?

Register Now >>

LexisNexis invites all law firm marketing and business development leaders—CMOs, CBDOs and other management—to a thought-provoking three-part webinar series featuring Doug Johnson, Managing Director of Catapult Growth Partners.

This complimentary series starts November 19 with Part 1: The Framework for Change covering how to:

  • Asses your firm's cultural readiness for adopting a Business Development process; learn to deal with supporters and skeptics
  • Align firm leadership behind your efforts as champions and advocates
  • Establish the right change management balance points to maintain ongoing marketing tasks as efforts shift to BD and sales
  • Gain sufficient long-term commitment and support while waiting to prove results
  • Define practical steps and stages for a rollout strategy, including limited pilot programs that move you beyond “proof of concept” activities

The framework-building ideas in Part 1 of this series will be expanded upon in follow-up sessions:

  • Part 2—Implementing a Sales-Oriented Process: January 2015
  • Part 3—The role of technology-February 2015

Register Now >>

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