Brabners is Deploying Lexis ® InterAction ® for Greater Collaboration Across Practice Areas to Enhance Client Service
LONDON, U.K., 27 February 2017 – Commercial law firm Brabners, has selected Lexis® InterAction® as its customer relationship management (CRM) solution of choice from LexisNexis® Enterprise Solutions, a technology provider who works in partnership with customers to help transform legal services. InterAction will facilitate greater collaboration among fee earners across Brabners' practice areas to deliver a better service to clients. Over 340 fee earners and staff will have access to InterAction across the firm's three offices in Liverpool, Manchester and Preston.
InterAction will provide fee earners with a holistic view of contacts; and incrementally build a picture of client relationships in the system by automatically capturing phone calls, meetings and other types of communication. The solution will also identify new contacts and update contact details without fee earner intervention. All this is enabled by the unique passive data management capabilities provided by InterAction, which eliminates the need for fee earners to manually input client information into the system. InterAction Mobility, the mobile solution facilitating access to the CRM data 'on the go', will allow fee earners to securely retrieve the relationship intelligence in InterAction via their smartphones or mobile devices when working remotely or on the move.
Brabners chose InterAction for its suitability for professional services firms, superior relationship intelligence-related functionality and ease of integration with other business systems. InterAction is being integrated with Brabners' financial system for 360-degree visibility of every single client.
"Investing in technology is a crucial element of our growth strategy and as part of our ongoing focus on client service and our employer brand credentials we are committing a significant investment in InterAction to ensure outstanding client account management," explained Nicola Burns, Regional CRM Manager at Brabners. "InterAction will provide relationship intelligence that fee earners can use to improve service to clients."