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Clean Data Drives Business for Private Equity Firms

Clean Data Drives Business for Private Equity Firms - Media Coverage Cover
How often has your office received communication addressed to a person who left the firm months ago?

A poorly targeted communication does the exact opposite of what it’s designed to do – it alienates the target. As CRM adoption gathers pace in the private equity and venture capital sectors, focussing efforts on ensuring the highest level of data quality will be fundamental to CRM strategy success.

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