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Why Private Equity Firms Need CRM

Fundamentally, CRM is about taking a methodical, fool-proof and end-to-end approach to fundraising and deal management.

Advisory firm Grant Thornton’s latest private equity report highlights that fundraising efforts have fallen short this year, and that this area remains a key challenge in the near future. Further, the study says that a fund manager’s track record is more important than ever before, given the impact of financial crisis and new regulation, which resulted in the disposable capital of many European private equity investors being capped.

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