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Law Firms in Transition: Marketing, Business Development and the Quest for Growth - White Paper Cover

Law Firms in Transition: Marketing, Business Development and the Quest for Growth

Increasingly law firms are transitioning from a traditional marketing-driven approach to growing their organisations via focused business development activities.

LexisNexis was curious to learn just how extensive business development is amongst law firms and what their rationale for adoption is. LexisNexis commissioned a survey in July 2015 in the US, surveying over 400 legal professionals. A similar supplementary survey of more than 100 legal professionals was subsequently conducted in December 2015 covering the UK, Mainland Europe, South America, Africa, Asia and Australasia.

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