Recent years have seen a tremendous shift in almost all aspects of the UK legal services sector, but few have been more tangible than the transformation of senior marketing roles.
What was once seen, somewhat disparagingly, as a 'back office' position is now taking its place shoulder to shoulder with the leading firms' most senior rainmakers. Law firms are finally waking up to the fact that marketing makes money. Most firms now recognise that as they and their clients grapple with the realities of digital transformation, the specialists leading this thinking are unlikely to be lawyers.
This inaugural edition of the Marketing Leadership Summit is open to senior marketing and business development professionals operating at a strategic level within their firm who are looking to revolutionise the way their function operates. The event delivers a mix of thought leadership, challenging debates, practical advice and valuable case studies from some of the industry's most distinguished experts, and includes:
- 20+ speakers across 15 sessions
- 4 practical & creative workshops
- Strategic panel discussions
- Interactive roundtables
- 240 minutes of networking opportunity
For more information and to register your interest, please visit The Lawyer website.