Posted by Zoe Uddgren-Young | Dec 14, 2018
Both business development (BD) and marketing teams recognise the value of CRM individually, but there is a need for meaningful cross-functional engagement between the two disciplines and your CRM team which often is lacking when it comes to campaigns and initiatives.
Posted by Zoe Uddgren-Young | Feb 15, 2018
Having been on the other side of the fence – i.e. in a law firm – I have personal experience of the challenges that CRM managers and business development leaders face in getting people to use the organisation's CRM system.
Posted by Zoe Uddgren-Young | Feb 05, 2018
Zoe Uddgren-Young brings with her rich experience and an in-depth understanding of Lexis InterAction as well as the broader marketing function and management of IT systems.