Lexis® InterAction® Key Success Indicator Audit Helps Appleby Focus on Tangible CRM Improvements

Real-time performance insight with simple, powerful dashboards and reports from Lexis Visualfiles 2014 KPIs

Appleby has offices in Bermuda, the British Virgin Islands, the Cayman Islands, Guernsey, Hong Kong, Isle of Man, Jersey, Mauritius, the Seychelles and Shanghai.

Appleby has been using CRM solution Lexis® InterAction® for more than five years. The firm recently commissioned LexisNexis Enterprise Solutions to undertake a Key Success Indicator (KSI) Audit, a best practices framework to define and measure the vital areas that result in successful InterAction initiatives. Alison Jesset, Global CRM Manager at the firm, talks to LexisNexis Enterprise Solutions about the firm’s rationale for this exercise and the value it delivered.

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Tags: InterAction