Lexis® InterAction® allows Watson Farley & Williams to centralise and streamline business development and marketing

Watson Farley & Williams centralises and streamlines business development and marketing with Lexis InterAction.

In addition, the firm also specialises in legal services for the natural resources, transport, real estate and technology industries. WFW has 14 offices across Europe, the middle East, Asia and the US.

The firm is a long standing user of CRM solution, Lexis® InterAction®. Sally Whittaker, CRM Manager at Watson Farley & Williams, talks to LexisNexis® Enterprise Solutions about the benefits of the discipline to the firm.

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Tags: InterAction