Numerica Group

Find out about data mining, the practice of analysing raw data in a database to obtain future perspectives on strategic marketing issues.

The second case in this section about how professional service firms Dig Deeper explores data mining – the practice of analysing raw data in a database to describe past trends and obtain future perspectives on strategic
marketing issues. It is a competency that is in its infancy for most professional service firms. The story features a look at Numerica Group, a new company that built its entire competitive plan around data mining.

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Tags: InterAction