Taking Business Development to a Higher Level

Randy Pulley knows what it’s like to track business development the old-style way.

Like many firms, Kilpatrick Townsend once kept tabs on their pursuits and opportunities through a single spreadsheet document on a shared drive. For a BD veteran like Mr. Pulley, it wasn’t hard to pick apart the flaws in the process.

"If you think about the flutter of activity that happens in marketing and business development reporting, you have people that are entering new opportunities, you have people that are making updates, and you have people that are just making changes constantly. When you only have one file, only one person can make a change at any one time."

"We needed a tool that allowed multiple people to make edits at any one time and that was easy to access, that was on, say, the cloud."

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Tags: InterAction