CRM is now more important than ever
Firms need to optimise their CRM strategy for controlled international BD
As law firms increasingly grasp the opportunities presented by a more global legal market, they need a BD strategy that leverages both local difference and a unified international approach.
Firms of all sizes are courting the globalisation trend to capitalise on the huge business opportunity it presents. Technology has blurred geographic boundaries and provides the operational support to make international business expansion affordable. But legal businesses can’t adopt a ‘one size fits all’ approach across countries – they need a business development strategy that allows them to leverage the interdependencies between regions and exploit each country’s distinctiveness to offer a local and personalised service to clients.