Keen on expansion
Tech-happy law firms eye international growth.
Law firm professionals recognise that in the current global environment, a broad brush approach to marketing is unlikely to deliver the international growth results they are striving for. As such, they are now using CRM systems to tailor and deliver local marketing initiatives to support their firm's strategic objectives, believing solidly that technology can help them to achieve their growth targets in 2016.
This article has been published in the May 2016 issue of InterContinental Finance and Law magazine.