Manage Your Referrals

Build your business by analysing your referrals; in both directions

Earlier this year, the merged Dentons and China’s Dacheng firm with 6500 lawyers became the world’s largest law firm. While this alliance clearly takes the cake, ‘merger mania’ has been growing over the last few years for a number of reasons. Some firms do it to overcome financial pressures; many see it as a way to become national or global organisations, or to enter new practice areas and markets. Firms also enter into exclusive alliances to save themselves the trouble (and disruption) that typically accompanies a legal merger and yet benefit from all the business advantages of combined strength.

The article originally appeared in Lawtech Magazine

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