UAE Law Firm, Afridi & Angell, Selects Lexis® InterAction® for Relationship Intelligence

Afridi & Angell, a United Arab Emirates full service business law firm, has selected Lexis® InterAction® from LexisNexis® Enterprise Solutions as the firm’s client relationship management solution of choice.

LONDON, U.K., 08 February 2017 – Afridi & Angell, a United Arab Emirates full service business law firm, has selected Lexis® InterAction® from LexisNexis® Enterprise Solutions as the firm’s client relationship management solution of choice. The solution will provide lawyers and partners with relationship insight and the most current information on client-related marketing and business development activities. They will be able to leverage the intelligence to deliver against clients’ business needs and further strengthen client relationships. Nearly 60 users will have access to the solution, once deployed.

On a tactical level, InterAction will serve as a central resource for all client-related information at the firm. Afridi & Angell is also linking its financial system with InterAction. Similarly, by integrating InterAction with the Tikit e-marketing platform, the solution will streamline, automate and support the marketing team in efficiently executing campaigns and delivering events. The business development team will utilise the relationship intelligence from InterAction to better manage the firm’s key client initiatives.

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Tags: InterAction