Weightmans is Deploying Lexis® InterAction® to Drive Growth
New business development tools a key part of strategy review
LONDON, U.K., 27 February 2018 – Weightmans, a top 45 full-service, national law firm, is deploying Lexis® InterAction®, a comprehensive CRM solution, from LexisNexis® Enterprise Solutions. This investment in InterAction forms a key part of the firm’s strategy review and growth plans. Working in conjunction with the firm’s existing data warehouse, InterAction will help give the firm a unified and central database of customer and prospect data, ensuring Weightmans has a ‘single version of the truth’. Maintenance of contact information will be automated to ensure accuracy and to make the upkeep of the database in InterAction routine. These are both critical elements in driving growth and have the additional benefit of compliance with the GDPR, which comes into force in May this year.
InterAction will be available to over 1,000 people across Weightmans’ offices in Birmingham, Glasgow, Leeds, Leicester, Liverpool, London and Manchester.
"There are two key business drivers for our selection of InterAction," Dan Cutts, Director of Client Relationships at Weightmans, elaborated. "Our recent strategy review focused on our growth ambitions and reorganising of our business to focus on development of client relationships in our key client segments.
"As part of that, we have reviewed our approach to business development and the analytics that InterAction provides is exceptional. The analysis and insight from the solution will enable us to embrace a much more targeted and metric-led approach to business development. Alongside that, on a tactical level, the data management tools will help us prepare for the GDPR."
The firm has integrated InterAction’s data change management engine with the multiple external databases across the organisation. Consequently, changes to data by a marketing user updating a contact record as a result of an email bounce-back, for example, will be verified and automatically propagated across all other mailing lists, as well as in Weightmans’ practice management system, and even into partners’ Outlook Address Books – and vice-versa.