Designed specifically for those with business development responsibility, InterAction Business Edge gives you specialised tools not available in the core system. Tools for:
InterAction Business Edge is designed to tackle a variety of business development challenges, including:
Business Edge helps you impose control, consistency and coordination by:
InterAction Business Edge automatically has access to InterAction's relationship and activity data, as well as data from connected systems such as practice management and billing.
Added to this are the inputs captured through Business Edge itself, such as information given by lawyers during internal opportunity assessment meetings.
With Business Edge you can correlate and analyse all of this data. So you can understand and measure the results of all captured client interactions — whether meetings, networking events, marketing, bids, or any other type of engagement or sales activity.
Once you know what works, for whom, and how well, you can focus your marketing and business development efforts where success is most likely. You can choose the right opportunities to pursue, pursue them more effectively, and win more of them.
Business development for law firms can only work if you engage your lawyers in the process and make it as easy as possible for them. In helping you to develop clear and consistent plans and processes, InterAction Business Edge helps you engage more productively and effectively with lawyers.
With better internal engagement you get better information, and with better information you get better insights from Business Edge analytics and reporting. With better insights, you can get better results from business development activities. And better results naturally prove the worth of your business development strategies, plans and processes — encouraging more internal engagement with business development.
Everybody wins. Lawyers and support staff know that their time isn't being wasted pursuing unprofitable business or opportunities that can't be won. Business development managers and marketers can do their jobs more effectively and help the firm grow.