There are only three potential sources of work – your current clients, your professional contacts and new clients - and when you break it down, there are only two ways to reach those three groups - in person and in writing.

This site has been designed to look at what sits behind those three routes to market. What can you do in person and what can you do in writing?

Networking

There are many different ways to network - either formally or informally, over coffee or over lunch, but how do you identify the right events? These resources help you prepare for, and get the most from networking events…

Speaking

When firms speak at events they have real impact - demonstrating their expertise in particular areas of law. These guides help you plan for and create better presentations, helping you create more marketing opportunities...

Writing

When it comes to writing you can create many different types of content, but which are best for you and your firm? These resources help you consider the different options and how to produce engaging content for your audience…

Public relations

Ensuring great media relations and improving or enhancing your firm’s public image is a key component of marketing. These resources provide a background to Legal PR and an easy-to-follow breakdown of the types of PR available to your firm...

Researching

If your marketing is going to be a success, everyone needs to contribute. Researching where to network, where to speak and where to write is invaluable. It is also a great way to engage those who are less comfortable with the more traditional marketing activities...

Planning

And finally there's planning. Once you know who you want to engage with and how you want to reach them, you need to get those ideas down onto one piece of paper. This enables you to implement everything easily alongside your fee earning responsibilities. Here we explain how to structure a plan that will not only achieve your objectives but will also be straightforward to implement…

About

It seems like just yesterday that you were heading into Christmas 2016 and planning marketing activities for 2017. As we approach the start of 2018 it’s always useful to receive some tips, tricks and best practice guidance to help you outline your marketing activities for the forthcoming year.

To support you in this process LexisNexis Enterprise Solutions have worked with Size 10½ Boots and Quest PR to produce ‘Outline 2018’. Specifically created for busy lawyers, this guide provides both a bite-sized approach to many areas of marketing and business development and also a really useful top-level guide to setting objectives for the forthcoming year.

Douglas McPherson

With more than 20 years of professional sales and marketing experience, Douglas McPherson is now one half of Size 10½ Boots, a specialist business development agency that works solely with the professional services and with law firms in particular. Their aim is to pass on the proven and practical tips they learnt from their senior commercial roles in-house and in industry to lawyers and accountants who want to win more new clients and more work from the clients they already have. Doug is also a regular columnist for Solicitors Journal, Private Client Adviser, The Lawyer and is the author of The Visible Lawyer.

Douglas McPherson

Sharon Cain

Sharon Cain

Quest PR is a niche, multi award-winning business to business specialist which secures its clients sales and elevates their profile by positioning them as industry experts in their respective sectors. Quest PR is the Chartered Institute of Public Relations Outstanding Small Consultancy across Yorkshire and Lincolnshire , is regularly featured in Prolific North's Top 50 PR companies in the North of England - and has won 10 awards for PR excellence since 2002.