Lexis® InterAction® GDPR
Be ready for the GDPR while boosting your marketing and business development
Implementing the requirements of the General Data Protection Regulation (GDPR) in your firm’s customer relationship management (CRM) software could prove a painful, time-consuming process. But it doesn’t have to be.
As used by 61 of the UK’s top 100 law firms, the Lexis InterAction CRM and business development suite gives you targeted functionality to help you move towards GDPR compliance more easily. At the same time, it supports you in building stronger relationships with clients and delivering profitable revenue growth.
Achieve transparency and accuracy with your data
The first principle of the GDPR is that personal data shall be "processed lawfully, fairly and in a transparent manner in relation to the data subject". This means you need to be able to demonstrate why you are processing someone’s data. Making sure that data is accurate and up-to-date is another key requirement of the GDPR.
Of course, understanding why you hold the data you hold on prospects and customers, whilst ensuring it’s accurate and up-to-date, affords benefits beyond compliance. In addition to helping reduce the cost of database maintenance, high-quality data underpins marketing campaigns that deliver strong ROI.
InterAction helps you meet your obligations in these key areas in the following ways:
- Identifying issues in your existing customer data by finding incomplete records and contacts through extended searches and reports. This can help you, for example, identify people who you may no longer have a legitimate reason to hold data about, or who may not have provided consent for you to hold or process their data.
- Enforcing higher-quality customer data at the point of entry through specifying which fields must be completed before a new individual’s data can be entered into your database. This is one easy step you can implement to help maintain the quality of your customer data or prospects too.
- Recording the origin and purpose of the data you hold with customisable fields. This helps you demonstrate that you’re processing personal data in accordance with the GDPR, but can also help you to conduct more targeted sales and marketing activities through intelligent use of data.