Remember how long things used to take before the internet? Physically going to the bank to transfer money between accounts? Filling out long insurance forms and leaving the house to post them? No one has the time to do that anymore. We’re used to getting information and doing things immediately on our smartphones, tablets and computers. The internet has changed our expectations and disrupted traditional markets.
Businesses that have capitalised on the reach and efficiency of the web have been able to pull away from their competitors. As well as meeting customer expectations for anytime-anywhere access to information and services, they’ve seen cost savings and efficiency improvements through a wide range of customer self-service applications.