InterAction Survey Report: Law Firm Marketing and Business Development 2018 Results

The legal market has experienced intense change over the past five years, and as the dust settles, firms are starting to adapt to meet new client demands and increased competition.

The 2018 Law Firm Marketing and Business Development Survey sought to identify how marketing and business development leaders, as well as firm C-Suite executives, are adapting and reacting to this current climate.

For an example respondents were asked to indicate their level of agreement with the following statement:

"The strategies and activities law firms require to win new business today have changed considerably in the last two years."

  • 2015 85% agreed or strongly agreed
  • 2017 75% agreed or strongly agreed
  • 2018 32% agreed or strongly agreed

During 2017 down 10% from 2015, and the number continues to decline for 2018.


Find out further by downloading the report what this means for you and your firm.