Law Firms in Transition: Marketing, Business Development and the Quest for Growth

Find out why law firms are transitioning from a traditional marketing-driven approach to growing their organisations via focused business development.

LexisNexis was curious to learn just how extensive business development is amongst law firms and what their rationale for adoption is. LexisNexis commissioned a survey in July 2015 in the US, surveying over 400 legal professionals. A similar supplementary survey of more than 100 legal professionals was subsequently conducted in December 2015 covering the UK, Mainland Europe, South America, Africa, Asia and Australasia.

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Tags: InterAction