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The CRM Series – the three ‘R’s

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You need to deliver successful business development strategies and you need an accurate, working CRM system to help you. But you don’t have one - what should you do?

The answer is to resuscitate your CRM System in the right way. Through her four-blog series, Tennille Roache - one of our leading CRM experts – introduces ‘CRM Resuscitation‘ then answers the question by looking at the pros and cons of re-positioning, re-launching or re-branding your CRM system.

CRM Resuscitation

Posted by Tennille Roache | Jul 13, 2015

Breathing new life into ailing CRM systems. It’s 2015 and, following the global financial crisis, the legal…

Repositioning CRM

Posted by Tennille Roache | Jul 20, 2015

Extracting the maximum business value from your system

Relaunching CRM

Posted by Tennille Roache | Jul 27, 2015

Resurrecting an ailing system that isn’t delivering value

Rebranding CRM

Posted by Tennille Roache | Aug 14, 2015

Increasing relevancy with a better look and feel

About the Author:


Tennille has worked in marketing for professional service organisations for over 12 years in various roles, including event management, digital communications and operations. For the last eight years, she has focused specifically on InterAction, working with business development executives to align the database to business planning, key account programmes and marketing strategies.

Tennille also specialises in repositioning misunderstood (or failed) systems with business development teams and partnerships. At Lexis Nexis, she works with business development teams to adopt marketing and client relationship management techniques managed centrally through InterAction, to support the growth of professional service firms from domestic, office centric environments to connected global organisations. Her aim is to help streamline your processes and successfully report client growth, value add and return on investment back to the business.

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