Insights, News & Events

Effectively Retaining Clients is the Key to Success

For the longest time, the LexisNexis Client Advisors have been explaining to the InterAction community that the number one key to success is something that on the surface seems obvious and simple, but which very few firms actively devote much time to actually doing - i.e. keeping their existing clients.

An InterAction Carol

The year is fast approaching its end, and as traditionally is the case not a shop can be passed, or a restaurant visited that isn’t immersed in the sound of an 80’s Christmas Pop classic or covered in an industrial volume of tinsel.

CRM Can Support Meaningful Engagement Between Business Development and Marketing

Both business development (BD) and marketing teams recognise the value of CRM individually, but there is a need for meaningful cross-functional engagement between the two disciplines and your CRM team which often is lacking when it comes to campaigns and initiatives.

Don't Eat the Elephant – Tips for Data Driven Marketing and Business Development

Data driven decision-making is the latest buzzword in the business world and for good reason.

14 December 8000