Back to Blog

Building a Business Case for CRM – the series

Post by |

If you are looking to invest in a new CRM system, or if you are considering a complete review of your existing CRM system you need help to achieve your objectives.

Through his four-blog series ‘Building a Business Case for CRM’, Daryl Cross shares his considerable experience of reviewing, implementing and planning for a successful CRM system

Identifying the need for CRM

Posted by Darryl Cross | Nov 11, 2015

CRM requires a tremendous amount of time, money and attention from all stakeholders.

Gathering requirements for CRM

Posted by Darryl Cross | Nov 16, 2015

What is CRM supposed to do? It depends who you ask.

Acknowledge costs, build a case, make a plan

Posted by Darryl Cross | Nov 23, 2015

CRM requires software, hardware, people, data hygiene, planning time, consulting expertise, system downtime,…

The execution plan

Posted by Darryl Cross | Nov 27, 2015

If you have gotten building a business case for CRM and received approval, congratulations!

About the Author:


Darryl Cross is Vice President, Performance Development and Coaching at LexisNexis; and an acclaimed inspirational speaker. A certified business coach with the Association for Talent Development, Cross has presented to over 10,000 fee earners and business executives from over 100 countries. He is also an internationally recognised author on best practices in the subjects of law firm profitability, coaching, strategic marketing, leveraging relationships, social networking, business development and competitive intelligence.

| See all our contributors
Back to Blog