Business development (BD) should always be structured in a team-centric format. This is especially important in an industry where the fee earners only practice or apply their BD skills for a few hours per week.
If you wanted to become a great violinist, you would not watch a few videos and practice by yourself in your room. If you wanted to be an elite swimmer, you would not take a couple lessons and then do laps by yourself in the local swimming pool.
If you are looking to invest in a new CRM system, or if you are considering a complete review of your existing CRM system you need help to achieve your objectives. Through his four-blog series ‘Building a Business Case for CRM’, Daryl Cross shares his considerable experience of reviewing, implementing and planning for a successful CRM system