Posted by Gina Connell | Dec 08, 2014
Struggling to get buy in from fee earners when it comes to customer relationship management(CRM)? Getting the reaction that CRM is a contact database or something marketing do? If these sound familiar, it’s time to start selling CRM to your fee earners.
Posted by Gina Connell | Dec 01, 2014
Winning fee earners over with CRM reporting
Reporting is one of the quickest and most effective ways to achieve fee earner buy in for Customer Relationship Management (CRM). Why? Because it quickly demonstrates how your CRM system can deliver real value. And, because your CRM system is one of the key mechanisms for tracking and managing business development, it makes sense to focus reporting…
Posted by Gina Connell | Nov 24, 2014
Acquisitions and mergers are increasingly common in the legal market and the objective is clear - to increase market share and exploit synergies between firms.
Today business growth is a key driver for mergers and as firms strive to fulfil this goal they must simultaneously take a strategic approach to amalgamating their marketing and business development machineries.
Posted by Gina Connell | Apr 29, 2014
Developing a management strategy that maximises the value of your data.