Posted by | Mar 29, 2019

Typically, the deployment of CRM systems in law firms is driven by the marketing and business development (BD) departments. It makes sense – a CRM system is an indispensable tool for these functions, holding all the intelligence the professionals need to foster and harness relationships for the business.

Posted by | Mar 20, 2019

In today’s world where there is an abundance of data and advanced analytics technology, it should be considered sacrilegious when a marketing and BD professional makes a business suggestion, starting with "I think".

Posted by | Mar 15, 2019

User satisfaction has always featured highly as a metric for LexisNexis InterAction and one of the tools that we have historically used to gather feedback has been the InterAction Key Success Indicator (KSI).

Posted by | Jan 10, 2019

It's 2019 and a Happy New Year to you. As always, January is used to regroup, consider what goals you want to achieve in the coming year and begin making plans, both personally and professionally, to execute them. I know I am.

Posted by | Dec 19, 2018

CRM is widely regarded as being fundamental to building relationships, driven by business development and marketing goals.

Posted by | Dec 14, 2018

For the longest time, the LexisNexis Client Advisors have been explaining to the InterAction community that the number one key to success is something that on the surface seems obvious and simple, but which very few firms actively devote much time to actually doing - i.e. keeping their existing clients.