‘Creative Pricing’ is Key to Avoiding the Race to the Bottom

Article - IDG Connect, October 17 2013. The increasing number of ‘Bid Manager’ and ‘Pricing Manager’ positions is a clear indication that the pricing approach that law firms followed not so long ago is changing.

The balance of power has shifted and clients hold the purse strings. Many companies are overhauling their relationships with legal services providers as they exercise their right to derive the most value from their budgets and the organisations they work with.


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